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Big: Darren Simpson Big Darren has been around the industry for almost a decade, during which he’s worked as a designer, art director and design director in numerous agencies in London. His portfolio includes the creation of award-winning sites for Nike and PlayStation (as well as global sites for Motorola, Vodafone, Land Rover, Ford and Wallpaper.com to name only a few), ground-breaking conceptual work for Coke, innovative installation pieces for Motorola and several other branding projects. Apart from producing work, he has also nurtured students and designers throughout their careers – from judging the D&AD awards in London to mentoring students at Hyper Island in Stockholm. During his extensive career Darren has absorbed priceless digital, strategic and managerial skills that enable him to work as an essential part of any creative team, no matter how big or small. |
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Small: Thais Delcanton Compact in size, Thais Delcanton has sprinkled the digital world with words and big ideas. Having previously worked at Mook as the only digital copywriter, she offers valuable experience not only in writing for digital but also in conceptual thinking, strategic solutions and inspiring designers to think further than pixels. Having produced award-winning work for Nike as well as writing and concepting digital projects for Ballantine’s, Tesco, Foot Locker, PlayStation, Channel 4 and HMRC (among others), Thais has gained valuable insight in a variety of markets and consumers and constantly strives to push the expected somewhere new. |
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Leave an Impression Mook: 2007: Ballantines A vibrant microsite encouraging a young audience to demonstrate their style and originality through video-messaging. |
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Dont Let Anything Stop You Mook: 2007: Nike Russia An inspiring microsite empowering a young Russian audience to never stop pursuing their sporting dreams. |
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| Pitch Concept Copy Art Direction | See more | Pitch Concept Copy Art Direction | See more | ||||
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Lair Mook: 2007: Sony PlayStation UK Original interactive banners for PS3 title Lair featuring a gore-loving riding instructor. |
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Conquer every corner Mook: 2008: Foot Locker Puma Posters and radio ad supporting Puma’s latest launch – trainers that change the way you see the street. |
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| Pitch Concept Copy Art Direction | See more | Pitch Concept Copy Art Direction | See more | ||||
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Feed your obsession Mook: 2008: Foot Locker Nike 360 campaign launching an exclusive Foot Locker collection targeting hungry sneaker freaks. |
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Represent the street Mook: 2007: Foot Locker Nike An exciting microsite enticing users to demonstrate what makes them proud of their cities. |
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| Pitch Concept Copy Art Direction | See more | Pitch Concept Copy Art Direction | See more | ||||
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Ballantines.com Mook: 2007: Ballantines Global site for the famous Scotch whiskey enabling users to explore various stylish environments through a smooth parallax. |
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Put it where you want Mook: 2007: PlayStation UK Banners launching the new and improved PSP featuring the cheeky Dustballs characters. |
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| Pitch Concept Copy Art Direction | See more | Pitch Concept Copy Art Direction | See more | ||||
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Get all the ladies Mook: 2007: PlayStation UK Banners launching the Slim & Lite PSP featuring the cheeky Dustballs characters. |
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Wipeout email Mook: 2007: PlayStation UK Email supporting the launch of a new game for the PSP. |
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| Pitch Concept Copy Art Direction | See more | Pitch Concept Copy Art Direction | See more | ||||
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Drambuieden.com Mook: 2007: Drambuie Microsite, YouTube channels and a Facebook group create a supporting community for the brand’s new creative strategy. | ![]() |
Tesco personal finance Mook: 2008: Tesco A series of banners that combine iconic graphic elements, economic copy and the brand's famous tone-of-voice result in a pitch-winning digital campaign that stands out against the cluttered insurance selling sites. |
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| Pitch Concept Copy Art Direction | See more | Pitch Concept Copy Art Direction | See more | ||||
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