Bigsmall
Online portfolio 2008
Contact us:
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small:07966 775 221
hello@hellobighellosmall.com
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Big "huge photoshoots, lovely clients, 3D rendering and parallax scrolling makes me a happy boy"
Small “We mixed the perfect dose of serious and fun in a beautiful site."
Mook: 2007: Ballantines
Global site for the famouse Scotch whiskey enabling users to explore
various stylish environments through a smooth parallax.
Pitch Concept Copy Art Direction
Challenge
To create a luxurious, highly impacting global website showcasing the Ballantine’s range.
Concept
To design four stylish environments within the main site, which would appeal to specific groups within the brand’s global target audience. We also aimed to include sections containing UGC to encourage users to interact with the key brand values – style and flair.
Execution
An elegant and deeply experiential global website, presenting the brand’s range within four key scenarios: a nightclub, al fresco party, golf club and an executive’s penthouse suite. The users were invited to experience the brand by navigating through a parallax, creating cocktails and uploading photos along the way.
Results
Ballantines.com resulted in a stylish combination of product information and user generated content, which succeeded in appealing to the brand’s global, vast target audience ranging from a younger 25 year-old consumer to high-class executives.
URL
www.ballantines.com
