Bigsmall
Online portfolio 2008
Contact us:
big:07930 581 609
small:07966 775 221
hello@hellobighellosmall.com
http://www.linkedin.com/in/darrensimpson
http://www.linkedin.com/in/thaisdelcanton
Big "I was suprised that we were allowed to be so cheeky!"
Small "Developing the concept for these banners was a lot of fun -
the characters can say or do anything, it was great to just write something a bit cheeky."
Mook: 2007: PlayStation UK
Banners launching the new and improved PSP featuring the
cheeky dustballs characters.
Pitch Concept Copy Art Direction
Challenge
To create banners supporting the launch of the PSP Slim & Lite. The banners must feature the Dustballs characters used extensively throughout various PlayStation campaigns.
Concept
By using the Dustballs’ humorous tone of voice we developed the ‘Put it where you want’ concept, which highlighted the product's USP - its portability.
Execution
Copy-led banners presenting humorous situations in which the characters discuss the PSP's new and improved look.
Supporting emails were also designed and sent out to raise awareness and inform the target audience about the product’s innovative features.
Results
A simple banner that successfully delivers the product's unique features in a humorous and appealing way.
URL
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