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Online portfolio 2008
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Small “We had loads of ideas for these banners – the dustballs can pull any cheeky comment off”
Mook: 2007: PlayStation UK
Banners launching the slim & lite PSP featuring the cheeky dustballs characters.
Pitch Concept Copy Art Direction
Challenge
To create a banner supporting the launch of the PSP Slim & Lite featuring the Dustballs characters, used extensively throughout various PlayStation campaigns.
Concept
By using the Dustballs’ humorous tone of voice we developed the ‘get all the ladies’ concept, highlighting yet another USP: its desirability.
Execution
Copy-led banners presenting humorous situations in which the characters discuss the PSP’s desirable features and updated design.
Results
A simple banner that successfully delivers the product’s new features in a humorous and appealing way.
URL
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