Bigsmall
Online portfolio 2008
Contact us:
big:07930 581 609
small:07966 775 221
hello@hellobighellosmall.com
http://www.linkedin.com/in/darrensimpson
http://www.linkedin.com/in/thaisdelcanton
Big "One of my favourite Mook sites, nice simple and addictive"
Small “ It was great to see how people visualised words in different countries… and what type of messages they thought they’d send first.”
Mook: 2007: Ballantines
A vibrant microsite encouraging a young audience to demonstrate their
style and originality through video-messaging.
Pitch Concept Copy Art Direction
Challenge
Having created Ballantine’s global site, we were requested to develop a second project supporting the brand’s new campaign ‘Leave an Impression’. Our response should use innovative digital ideas that would appeal to a younger audience.
Concept
Our concept for this campaign was to create a vibrant space that would enable users to communicate with friends and strangers across Europe in an engaging communal way, demonstrating their style and originality.
Execution
The result was a dynamic microsite, where users from the three key Ballantine’s markets could interact by creating video messages and uploading their own words. By relying on the community to create content, the site grew organically and continuously inspired users to produce fresh and original contributions.
Results
Coming soon...
URL
www.leaveanimpression.net
