Bigsmall
Online portfolio 2008
Contact us:
big:07930 581 609
small:07966 775 221
hello@hellobighellosmall.com
http://www.linkedin.com/in/darrensimpson
http://www.linkedin.com/in/thaisdelcanton
Big "It felt great to turn the radio ad around in so little time, and still
come out with a good result."
Small “Receiving a client request for a radio script at 5 pm, writing it
overnight, casting the male vo artists and recording the ad, all in three
days was definitely an accomplishment!”
Mook: 2008: Foot Locker Puma
Posters and radio ad supporting Puma’s latest launch – trainers that
change the way you see the street.
Pitch Concept Copy Art Direction
Challenge
To develop a campaign supporting the launch of a new Puma model
inspired by Ducati motorbikes.
Concept
Given Ducati’s heritage as a classic motorbike, we developed a concept
that would appeal to our speed and design loving male audience:
Conquer every corner. The concept tapped into the both brand’s boldness,
whether on the street or on the road.
Execution
Our poster execution pushed the concept by presenting a scenario in
which ‘confidence’ enabled the wearer to see the streets differently; the
mundane, urban setting transformed into a magical racetrack where
speed and attitude were tested.
We also wrote three radio-scripts to support the launch of the trainers
across Italy. We utilized a mixture of sound effects and silence in order
top gain the medium’s full potential – characteristic racetrack sounds
merged to become soothing street sounds.
Results
A visually stunning poster and inspiring radio ad made this a successful
campaign, launched in four different markets (Germany, Italy, France and
Spain). Some posters also featured in the national press.
URL
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