Bigsmall
Online portfolio 2008
Contact us:
big:07930 581 609
small:07966 775 221
hello@hellobighellosmall.com
http://www.linkedin.com/in/darrensimpson
http://www.linkedin.com/in/thaisdelcanton
Big "some eye opening video submissions..!"
Small "I was actually amazed at the number of users who edited together proper videos of their cities"
Mook: 2007: Foot Locker Nike
An exciting microsite enticing users to demonstrate what makes
them proud of their cities.
Pitch Concept Copy Art Direction
Challenge
To support the above-the-line campaign in launching a new range of TN10 trainers across Europe and create a platform to promote an inspiring cash-prize competition.
Concept
The concept behind this microsite revolved around ‘Represent your street’ – an exciting proposition which would inspire TN10 consumers across key markets to demonstrate their passion for trainers and pride for their countries.
Execution
We developed a simple yet exciting microsite where users could explore the new TN10 models and upload content to enter a unique competition. In order to win, viewers were invited to create videos of themselves representing their streets and cities and vote on other submissions to elect a winner.
Results
The outcome was an extremely popular site across Germany, Spain, France and the UK, with a high number of unique visits and several outstanding submissions.
URL
www.representthestreet.com
