Bigsmall
Online portfolio 2008
Contact us:
big:07930 581 609
small:07966 775 221
hello@hellobighellosmall.com
http://www.linkedin.com/in/darrensimpson
http://www.linkedin.com/in/thaisdelcanton
Big "The of our Dustballs relationship"
Small "The most enjoyable email to write... I even threw in a bit of spanish flair to bring the dustballs to life"
Mook: 2007: PlayStation UK
Email supporting the launch of a new game for the PSP.
Pitch Concept Copy Art Direction
Challenge
To create a banner supporting the launch of the PSP Slim & Lite featuring the Dustballs characters, used extensively throughout various PlayStation campaigns.
Concept
By using the Dustballs’ humorous tone of voice we developed the ‘get all the ladies’ concept, highlighting yet another USP: its desirability.
Execution
Copy-led banners presenting humorous situations in which the characters discuss the PSP’s desirable features and updated design.
Results
A simple banner that successfully delivers the product’s new features in a humorous and appealing way.
URL
coming soon...
